Archive for November, 2007

Marketing’s new headgame

FastCompany.com posted fascinating article yesterday on the emerging science of neuromarketing.  The gist? Brain scanning gives us much greater insight into the decision making process around why we choose the products we choose. Bottom line? A subconscious,  self-serving motivation based on a weighing of risk-reward and self-importance (there are also drivers for why we think [...]

HCI goes to the classroom

I recently signed up at stumbleupon.com and one of my first ’stumbles’ was physorg.com – a collection of science articles ranging from nanotechnology to health and medicine. In the mix was a great story on human computer interaction (HCI), based on a recent announcement by Massey University in New Zealand. The university has developed a computer-based instructor, [...]

Blyk. A new social experiment in mobility.

This reminds me a bit of the old netzero play. Free internet as long as you were willing to take on a few pop-up ads from sponsors. Hopefully they’ve worked out the kinks. Blyk in their own words  “is the new mobile network for 16 – 24s that’s funded by advertising. Blyk links young people with [...]

Rethinking the CS curriculum

I came across a post today on Sam Larbi’s blog entitled Save your job: understand the basics of business. Its a short post that gets to the heart of something that I have been thinking about for quite some time: how should engineers think about their role relative to the strategic direction of their organization? [...]

freerice.com

Since October 7, 2007 approximately 1,519,627,180 grains of rice have been donated to the United Nations World Food Program through freerice.com.  What is it? Advertisers on the site provide 10 grains of rice for every word you match correctly with its definition. Its addictive!
From the site:
Learning new vocabulary has tremendous benefits. It can help you:

Formulate your [...]

Cannes this week

I’m in Cannes this week for Gartner’s IT Expo. I’m posting updates on my trip here. Great show after day one and definitely enjoying the weather!

social networks

Per my last post, I pulled down a panel discussion from the Stanford Technology Ventures program. Its worth a listen if you follow this space although you won’t get into much granularity. One comment that stood out was a forecast that social network sites will be obsolete in ten years. The thinking is that technology [...]